Is There Really No Such Thing As Bad Publicity?


Ok so it’s front page of the Daily Fail, but how much does it matter to the brand of Superdry, that the guy wearing their top is accused of murdering his new wife?

As a brand, Superdry became huge due to a certain David Beckham being photographed wearing one of their t-shirts.  It grew partly, or as some say, mainly because of great press.

Would this bad publicity put you off buying the garment?

The question is in the title of this post.