The BBC Really Has Lost The Plot

After all the hoohaa about Ross and Brand, now Moyles, it strikes me that the BBC has lost control.  I just clicked on the international BBC site and am convinced they have lost the plot.

I understand the BBC feel it needs to make money out of its overseas online viewers, a simple, simple solution would be to offer BBC iPlayer to those outside the UK for a small monthly subscription say £5 per month, but no, that is just far too easy.  For those that don’t know, you are unable to access iPlayer from outside the UK.

What the BBC decided to do was to put some adverts on the site.  This started off with very discrete 468×60 sized adverts showing animated National Geographic links, very soft and pleasing on the eye, that was pre-creditcrunch.

Now, they have a huge advert on the right hand side of the homepage, I don’t have a problem with adverts at all.  But I can’t understand who these adverts are targeting, how on Earth do they expect to make money from these ad’s?  I mean, who is buying Rolex watches right now??  Surely a paid advert with a rev share would be better given the traffic the BBC generates?

Take a look for yourself:-


Any thoughts?

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